Cambodian telecom companies are scrambling to jump on the 4G bandwagon and tap into the Kingdom’s growing mobile internet usage, as front-runner Smart announced last week that its 4G LTE network now spans across the whole country. Thomas Hundt, CEO of Smart, which is the only provider of 4G LTE services, said the decision to expand its network was consumer-driven, as even smaller provinces wanted access to high-speed mobile internet.
On its announcement issued this week, Beeline unveiled that Sotelco Ltd, ex-owner of the Beeline Cambodia trademark, is to stop involving in the operation of the network. As from March 24, Beeline scratch cards will become invalid and all current sim cards will be shifted to Metfone system, the company declared. Beeline users will benefit from the takeover as they can access to their new provider’s advanced services such as 4G technology.
Metfone, Cambodia’s largest mobile phone provider by subscribers, will absorb Beeline, which has struggled to gain a foothold in the country’s fiercely competitive telecoms market, Beeline announced Thursday in a statement posted to its Facebook page. Beeline, whose parent company is Sotelco Ltd., was purchased by Cambodian businessman Huot Vanthan in 2013 from Amsterdam-based VimpelCom Ltd. Metfone is a subsidiary of Viettel, which is wholly owned by the Vietnamese military.