Dentsu Reports Organic Growth of 7% in 2015

JapanAd Age — Dentsu Inc. reported organic growth of 7% in 2015, logging strong performances in China and Western Europe and continuing on a path to becoming more international and more digital. The 115-year-old Tokyo-based company said gross profit, a proxy for revenue, reached 762.0 billion yen ($6.3 billion) in the 2015 calendar year, up 12.6% in yen from 2014.

Dentsu Aegis and Tencent strike big data deal

ChinamNm Brella — Tencent, China’s leading internet company, today formed a strategic partnership with Dentsu Aegis Network to allow joint access to its smart data and establish an integrated big data ecosystem in China, by bringing together disparate data islands. Network brands will be able to leverage Tencent’s data to improve Data Management Platform, facilitate programmatic buying, e as well as the ability to analyse consumers’ brand experience and attitudes that will guide advertising spend.