Last week, Adways sent around a press release hinting it would reveal that its overseas business became profitable. Today, in its latest quarterly earnings announcement, the firm confirmed as much. Known for its online and mobile ad network, Adways expects revenue of JPY 5.4 billion (US$45.4 million) against an operating profit of JPY 70 million (US$588,000) for the fiscal year.
Building a global business from Japan is a dicey business. The linguistic, cultural, and enterprise barriers have stymied many Japanese firms, large and small. Adways , a leading ad network, media agency, and app developer, learned this lesson in 2003. The company had expanded to China but was unable to quickly move into other markets. Only after waiting eight years was Adways ready to make its mark on a global scale.