Android app store Oomph, which is like a Google Play alternative for Indonesia, announced today that it has secured a round of seed funding of an undisclosed amount. The startup says it will use the funds to strengthen the team and expedite growth. The investment is from Japan-based IMJ Investment Partners. Oomph is aimed at the growing number of Android smartphone users in Indonesia. It has apps, games, wallpaper, music, and more.
25 percent of all mobile users in Indonesia download content at least once a month, according to the Mobile Marketing Association . That’s in a smartphone market projected to reach more than 132 million users by 2017. Those are encouraging numbers for Stanley Tan from Indonesian Android app store Oomph . Much like Apple’s App Store or Google Play, Oomph is a content distributor. The key difference is that it’s tailor-made just for the Indonesian Android market.