Digi Times — Lenovo is giving priority to promote its handsets in emerging markets, especially in Brazil, India and Russia, according to a China-based tech.sina.com report, citing company chairman and CEO Yang Yuangqing. Lenovo currently holds a 22% share in Brazil’s handset market, Yang noted.
Want China Times — Taiwan’s Asustek Computer has launched its second-generation ZenFone series in Brazil, taking aim at Latin America’s smartphone market. The ZenFone 2 was launched during a Thursday press event at the iconic Ibirapuera Auditorium in Sao Paulo, Brazil. Asus also launched its ZenFone 2 Laser, ZenFone Selfie, ZenFone 2 Deluxe and revealed a brand new ZenFone 2 Deluxe Special Edition.
Digi Times — Foxconn Electronics will benefit the most for snapping up more windfall smartphone orders as handset vendors including Asustek Computer and Xiaomi Technology are foraying into the smartphone markets in India, Brazil and other emerging economies, according to industry sources.
Want China Times — Chinese smartphone maker Xiaomi’s online store in Brazil was overloaded on Tuesday, the first day its products were put on sale, due to a rush of customers. Xiaomi’s star model Redmi 2 was officially put on sale for the Brazilian market on its online store at 12:00am local time Tuesday. The first batch of smartphones were only for consumers with reservations, but the number of buyers trying to visit the website increased so fast that the online store was immediately overloaded. It returned to normal after an hour and a half.
Digi Times — China-based vendor Xiaomi Technology will soon its launch entry-level Hong Mi (Red Rice) 2 smartphone in the Brazil market and Taiwan-based vendor Asustek Computer will also launch its ZenFone 2 smartphone in the market in August, with the two models under production by a factory set up there by Taiwan-based EMS provider Foxconn Electronics, according to industry sources in Taiwan.
Chinese telecom equipment supplier Huawei is thriving in Latin America, as the firm grows as a hardware supplier and starts to work with local partners in research and innovation. Huawei, a global telecommunications technology and equipment provider, and manufacturer of consumer electronics, has been operating in the region for 16 years and has offices in seven countries, from Argentina in the south to Mexico in the north.