SINGAPORE: As e-commerce continues to grow in the Asia-Pacific region, so too are the efforts of online merchants. In a bid to gain an edge over the competition, online vendors are providing new ways to connect with their customers in real time through services such as online chats. Seeking to capitalise on that, United States-based customer service software company Zendesk – which last year acquired Singapore live-chat start-up Zopim for US$29.8 million (S$40.2 million) – on Thursday (Feb 26) opened its Asia-Pacific headquarters on Commonwealth Drive.
San Francisco-based IT company, Zendesk, is expanding its Asia-Pacific Development Centre into a new building in Melbourne to create capacity for an additional 100 work stations. Speaking at Zendesk’s Melbourne office in Bourke Street, Minister for Technology Gordon Rich-Phillips said, “Victoria’s very strong IT skills base, outstanding R&D capabilities and growing strengths in areas like Cloud computing and data analytics brought Zendesk here to expand its international software development team,” Rich-Phillips said.