India’s B2B startups will be valued at $50 billion by 2025: Study

IndiaTimes of India — BENGALURU: Indian startups creating products and services for enterprises will generate revenue of $10 billion, and the companies would collectively be valued at $50 billion by 2025, says a study by Google India and venture capital firm Accel Partners. Currently, these startups generate revenue of $600 million and have a combined valuation of $3 billion.The estimation is based on these startups around 500 in 2016 -growing revenue at 30% every year.

Telstra is transforming Australian IT infrastructure

AustraliaComputer Weekly — Australia’s Telstra is transforming the IT infrastructure that supports its businesses-to-business (B2B) unit. The project will see the overall company become cloud first with a focus on better use of data application programming interfaces (APIs). The IT transformation project will be phased in over two years as the company tries to minimise disruption to customers on legacy platforms.

Forrester: Marketers using an average of 5 social channels for marketing

APACCMO — B2C marketers across the Asia-Pacific are increasingly active in social marketing, adopting an average of five social platforms to drive their branding efforts. Yet while many believe they’re engaging through the right platforms, marketers are generally only moderately satisfied with their social tactics.