WSJ — Marketing on mobile messaging apps has yet to take root in the U.S. and Europe in a big way, but it is already in full swing in Asia. And even then, Japan’s Line and China’s WeChat, two of the dominant mobile messaging applications in the region, are just beginning to scratch the surface of a potential advertising gold mine.
Nikkei — HONG KONG — Tencent Holdings reported strong first-quarter earnings that beat analyst forecasts as the Chinese tech giant drew in more users and advertisers to its gaming and social media platforms. However, some advertisers are growing cautious in their spending amid the country’s economic slowdown.
Enterprise Innovation — Digital marketing agencies in the Asia-Pacific are among the most progressive in the world, according to a new study commissioned by Kentico Software and conducted by research agency Millward Brown. The “The Digital Agencies 2016 Report” was created from the results of some 300 interviews with senior managers and directors of digital agencies that were based in the Asia-Pacific region, the UK, Europe and North America.
eMarketer — Data documenting Facebook ad performance in Asia-Pacific sheds light into the key markets helping drive the company’s fortunes in the region. According to research from advertising automation firm Nanigans, India and the countries of Southeast Asia delivered some of the strongest results.
Networks Asia — Major websites including the BBC, Newsweek, The New York Times and MSN ran malicious online advertisements on Sunday that attacked users’ computers, a campaign that one expert said was the largest seen in two years. The websites weren’t at fault. Instead, they are unwitting victims of malvertising, a scheme where cyberattackers upload harmful ads to online advertising companies, which are then distributed to top-tier publishers.
WSJ — Facebook Inc. is adding users in Asia at a much faster rate than other parts of the world, an executive said, showing the recent controversy over the firm’s free Internet service in India is not deterring the social networking giant’s expansion in this part of the world.
Ad Age — Dentsu Inc. reported organic growth of 7% in 2015, logging strong performances in China and Western Europe and continuing on a path to becoming more international and more digital. The 115-year-old Tokyo-based company said gross profit, a proxy for revenue, reached 762.0 billion yen ($6.3 billion) in the 2015 calendar year, up 12.6% in yen from 2014.
Business Insider — India’s startups are all out there when it comes to penning a success story. And no doubt, social media has been a blessing for them. From reaching out to their potential customers to a light banter against their rivals, startups in India have done this. And this explains why our startups have been topping the chart when it comes to growing their presence on social media giant Twitter.
Times of India — SAN FRANCISCO: Facebook posted a 27% jump in its revenues in India to Rs 123.5 crore during the year to March 2015 from Rs 97.6 crore a year earlier, according to filings with the Registrar of Companies on Thursday. However, the social media firm earned less than Rs 9 per user on an average in the country, its second-largest market outside the United States, where it earned Rs 630 per user.
Times of India — Facebook Inc said it has launched its instant articles service for Android users which allows media firms to publish articles directly to the social network’s news feeds. The service involves more than 350 publications worldwide including the New York Times, NBC News, the Guardian, Haaretz and Al Jazeera English.
China Tech News — Chinese Internet and mobile Internet security company Cheetah Mobile announced a strategic deal with Yahoo for mobile search and native advertising platform partnerships. With the cooperation, Cheetah Mobile will integrate Yahoo’s “search in Apps” function into its various products, which will allow its users to enjoy Yahoo’s latest Buzz search tool as well as other product functions.
Times of India — NEW DELHI: Social networking giant Facebook is partnering with telecom companies such as Bharti Airtel and smartphone vendors including Micromax Informatics and Samsung Electronics to provide them with customized targeted advertising and increase their revenue growth.
Times of India — NEW DELHI: Twitter is aggressively pushing businesses to use video to promote themselves on the microblogging site and the strategy seems to be paying off. The company said its revenue from the flagship promoted video feature in India shot up fivefold over the last year. Though Twitter did not disclose the total number of such campaigns or brands using it, the auto playing video feature has been attempted by the likes of BMW, Nestle, Cisco, Myntra and Samsung.
Enterprise Innovation — Marketers in the region who are looking to reach out to consumers through their smartphones have even more reason to do so now, according to data from the Q3 State of Mobile Advertising study from Opera Mediaworks and the Mobile Marketing Association (MMA) that was released earlier this week.
Times of India — E-commerce firm Snapdeal has launched an advertising platform for its sellers called Snapdeal Ads. As the number of sellers on the marketplace platform grows exponentially, the ad platform will help the brands and sellers to help in discovery of their products and drive sales through targeted advertising tools. The tool developed in-house will allow the seller community to reach customers through product advertisements, enabling faster discovery across web, mobile web and apps, the company said in a statement.
Times of India — MUMBAI: Twitter launched the self-service advertising platform to small and medium-sized businesses (SMBs) in India. According to a statement, Twitter has expanded the platform reach of Twitter Ads globally from 33 countries to over 200 countries. The release said SMBs from India to Iceland can more effectively reach their target audiences on Twitter in 15 languages. In addition, Twitter also announced the total active advertisers, including SMBs to be approximately 100,000.
Times of India — NEW DELHI: Snapdeal has acquired Reduce Data, a Silicon Valley startup, for an undisclosed amount to strengthen its discovery platform as the e-commerce major competes head-on with giants like Flipkart and Amazon. The Mountain View-based company has a programmatic display advertising platform that leverages artificial intelligence, real-time data and other tools. Founded in 2012 by Asif Ali, the company has customers across the US, India and the UK.
Times of India — SAN FRANCISCO/MUMBAI: Facebook is trying to lure skeptical advertisers in India with features such as free email support for questions about advertising and advice on increasing sales in a bid to boost revenue from its second biggest market. Facebook has 132 million users in India, trailing only the 193 million in the United States, according to the company, and the country is critical for the Menlo Park, California, social network’s global expansion.
Deal Street Asia — Bubu.com, homegrown web development and digital advertising firm, will hold the third IDByte conference from Sept. 30 to Oct. 2 in Jakarta, in hunt for Indonesia’s next rising star in the local start-up scene. Shinta Dhanuwardoyo, founder of Bubu.com, during a luncheon with reporters in Jakarta, said the IDByte conference with the theme “Connected e-Conomy,” is aims to place Indonesia on the global digital map. The 2015 IDByte will discuss a wide range of topics, ranging from the IoT to digital marketing.
Digital News Asia — MALAYSIANS love their mobiles, and up to eight in 10 use them to surf the Internet. However brands and advertising agencies have yet to really start creating content that is optimised for mobile consumption, according to BuzzCity and a report it recently released.
Market Wired — SANTA CLARA: Glogou Inc., a Silicon Valley technology marketing company that specializes in helping clients marketing in Asia, today announced the release of its Asia Marketing Self-Planner, an easy to use online tool for a business to research Asia media and plan an Asia campaign. Glogou Asia Marketing Self-Planner provides information such as the cost and requirement to run a marketing campaign on Asian media, as well as media comparison.
BlueFocus Communications Group, a major Chinese advertisement firm, has announced its investment through a wholly owned subsidiary in a 25% stake in Beijing Xilehang Technology, the exclusive Wi-Fi internet access service provider for HNA Group. The stake went for 200 million yuan (US$32.2 million), according to Sina’s tech news portal. Xilehang has been offering internet service through its proprietary Wi-Fi system, which has earned HK STC (Hong Kong Standard and Testing Centre) certification, the first for such a Chinese system.
Brand management company BlueFocus Communication Group will acquire two major mobile advertising companies Domob Limited and Madhouse Inc. The report revealed that BlueFocus will acquire a 100% stake in Domob Limited and a 95% stake in Domob Network Technology for USD289 million; and the company will acquire a 51% stake in Madhouse Inc. for USD61.2 million. At the same time, BlueFocus will invest an additional USD10 million in Madhouse and they will hold a 54.77% stake in the latter on the completion of the investment.
Chinese search engine company Baidu announced that they will acquire a controlling stake in popIn, a native advertising company in Japan. According to the terms of the transaction, popIn’s existing management team will be able to independently operate its businesses within the enterprise architecture of Baidu. On the completion of the acquisition, Baidu’s advertising platform will adopt popIn’s READ technology and content recommendation technology to improve its accuracy of advertising.
WeChat, China’s most popular chat app, announced today it has begun testing out banner ads and promoted app installs on its “article view” pages. WeChat tends to attract the foreign tech industry’s attention for its growing number of services, like taxi booking and mobile payments. But it’s also a popular destination for news reading. Publishers will often push out content daily through their official accounts, using WeChat’s own publishing platform or a third-party one.
Hangzhou-based TV drama production company Huace Film&TV has teamed up with smartphone manufacturer Xiaomi, with the former’s programs being made available on the latter’s platform including internet TV and mobile devices, reports Shanghai’s China Business News. Hua Theater, the brand name of Huace’s original Chinese-language TV dramas, will enter Xiaomi’s TV and mobile devices via apps or a special section pre-installed in individual devices.
Indian ecommerce leader Flipkart has just announced its acquisition of mobile ad network AdIQuity which enables app developers and mobile publishers to monetize their inventory. “M&A (mergers and acquisitions) is a key focus for us this year. And given our concentration on mobile, companies that have made a mark in this space will be on our radar,” a Flipkart spokesperson told Tech in Asia.
BANGALORE: Flipkart will soon offer online advertising and brand consulting for vendors using its electronic marketplace, its diversification into fee-based businesses much like Google or Facebook aimed at chasing new high-margin revenue streams to accelerate profitability ahead of a potential public listing. On the commerce front, the company has picked furniture as a category it will seek to expand in as part of this thrust into higher margin areas, sources familiar with the company’s plans told ET.
iiNet has paid out $204,000 in penalties over advertisements for its 250GB naked broadband plan after being issued with two infringement notices by the consumer watchdog. The Australian Competition and Consumer Commission today said the ads had failed to prominently display the minimum price of the service, giving the ACCC “reasonable grounds” to believe iiNet had contravened consumer law.
Last week, Adways sent around a press release hinting it would reveal that its overseas business became profitable. Today, in its latest quarterly earnings announcement, the firm confirmed as much. Known for its online and mobile ad network, Adways expects revenue of JPY 5.4 billion (US$45.4 million) against an operating profit of JPY 70 million (US$588,000) for the fiscal year.