Deal Street Asia — The NYSE-listed cloud computing major Salesforce is expanding its presence globally, turning its focus to the Asia Pacific (APAC). With a significant critical mass of people and a a large number of emerging and frontier markets, its recently renewed focus on Southeast Asia ,reflecting a change in company policy and strategy towards the APAC markets as it recognises the area’s growth potential, particularly given Southeast Asia’s startup boom.
Networks Asia — Salesforce has announced Marketing Cloud Lightning—a new user experience, platform and ecosystem that the company says will give marketers the ability to create 1-to-1 customer journeys that span sales, service, marketing and more. Salesforce Lightning propelled Sales Cloud and Service Cloud to the next level, and by extending it to Marketing Cloud, companies will be able to deliver smarter journeys across the entire Customer Success Platform, culminating in unmatched customer experiences.
Telecom Asia — IBM currently leads the SaaS cloud service market, while Amazon leads the global cloud infrastructure market (IaaS, CaaS, PaaS) in 2015, according to a new report by research firm IHS. According to the report, Salesforce ranked the second in the SaaS cloud service market with 8% of market share, while Microsoft and Oracle had 6% and 3%. SAP had just 2% share in the global SaaS cloud service market.
Enterprise Innovation — Salesforce has signed an agreement to establish a second datacenter in the Kansai region of Japan, selecting NEC as its service provider. This data center in Japan supports Salesforce’s growing global customer base and expands the company’s datacenter capacity across the entire Asia-Pacific region.
Enterprise Innovation — Enterprise Innovation — Marketers are increasingly focused on customer satisfaction and customer engagement as their top measures for success, according to the 2016 State of Marketing annual report by Salesforce. The latest report saw Salesforce Research surveying 3,975 full- time marketing leaders in the U.S., Canada, Brazil, U.K., France, Germany, Netherlands, the Nordics, Japan, and Australia. Those polled are not limited to Salesforce customers.
Sys Con — TOKYO, Apr 6, 2016 – (JCN Newswire) – Salesforce, the Customer Success Platform and world’s #1 CRM company, along with NEC Corporation (NEC; TSE: 6701), a leading provider in IT and network technology integration and a wide-range of cloud solutions, today announced Salesforce has signed an agreement to establish a second data center in the Kansai Region of Japan, selecting NEC as its service provider.
CNBC — Workers at freight giant DHL and tech firms Atlassian and Salesforce are onto something; they’re already at the best places to work in Asia Pacific, according to a new survey. The three companies topped their respective categories – multinationals, large companies and small and medium-sized enterprises (SMEs) – in the Great Place to Work Institute’s Best Workplaces 2016 survey.
TREFIS — Cloud computing behemoth Salesforce.com has been on a seemingly unstoppable growth streak quarter after quarter. However, by ignoring markets like Asia Pacific, Salesforce could not only let immense growth potential slip away, it may also forfeit market share gains in these untapped markets to its rivals.
e27 — It is that time of the year again. Indonesia’s National Online Shopping Day (Harbolnas) will happen on December 12 with 140 e-commerce sites participating to give discounts of up to 90 per cent for one day, in a retail event comparable in magnitude to the Jakarta Great Sale. To welcome it, Lazada Indonesia held a two-day e-commerce workshop The Road to Harbolnas at the startup’s head office in South Jakarta.
MIS Asia — Volume discounts are nothing unusual in the world of enterprise software, but over the last year or so Salesforce reportedly has been approaching customers early about upcoming renewals and wooing them with considerable extra discounts if they sign on ahead of time for the CRM vendor’s full software suite. That’s according to a report Thursday in The Register, which attributed the information to an anonymous industry source who advises companies about Salesforce licensing.
Channel News Asia — SINGAPORE: Enterprise cloud computing company Salesforce has been named the best place to work in Singapore, according to a list by consultancy firm Great Place to Work. This is the consultancy’s first annual list for Singapore. In its report released on Friday (Nov 6), it found that high levels of trust and engagement among employees are “synonymous with high-performing work culture”.
The geographical expansion paid off in fiscal 2015 as revenue growth was led by jointly by the Americas and Europe with 33% year on year acceleration in revenue in each region. Asia-Pacific followed with 21% year on year revenue growth in fiscal 2015. It should be noted that Europe achieved the same revenue acceleration as the Americas despite foreign exchange headwinds from a weakened Euro.
Salesforce is continuing its international data center expansion with a second data center in Japan, announced this week. It will join the company’s other Japanese data center opened in 2011 when it lights up in the first half of next year. Salesforce hasn’t disclosed the provider, but its first data center in Japan is with NTT, and the company has frequently used Equinix globally.
Customer relationship management giant Salesforce is warning its customers that they may be targeted by the new Dyre or Dyreza malware, which is designed to steal log-in credentials. Dyreza spreads via phishing emails, with malware attachments that are activated via social engineering (convincing users to click on what otherwise appears to be a legitimate attachment).
Founded in 1999, Salesforce.com (CRM) is the leading provider of hosted Customer Relationship Management (CRM) software services, which helps organizations manage critical operations such as sales force and marketing automation, customer service and support, document management, analytic and custom application development. Leveraging its expertise in on-demand software has allowed the company to increase the scale operations and moreover, it has been currently expanding its product portfolio through new services, especially cloud products.