Digital News Asia — Businesses looking to capture and engage customers need to rethink their approaches to digital and mobile, and will have to look into what is being described as the ‘API Economy.’ An API or application programming interface is a set of routines, protocols and tools for building software applications. An API specifies how software components should interact. The ‘API Economy’ itself is the commercial exchange of business functions or services using APIs.
Government should make all of its content and services digitally reusable by other organisations, Pia Waugh, the Director of 2.0 in the Australian Government, has said. Speaking at the Navigating the Internet of Things conference, Waugh – who was giving a personal opinion – said “imagine if all government information and services were usefully discoverable”.