Line and WeChat Strike Advertising Gold

APACWSJ — Marketing on mobile messaging apps has yet to take root in the U.S. and Europe in a big way, but it is already in full swing in Asia. And even then, Japan’s Line and China’s WeChat, two of the dominant mobile messaging applications in the region, are just beginning to scratch the surface of a potential advertising gold mine.

http://www.wsj.com/articles/line-and-wechat-strike-advertising-gold-1466613181

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