3 reasons WeChat failed internationally (and most other Chinese apps do too)

ChinaTech in Asia — Yesterday, my colleague Steven wrote an excellent piece about Tencent’s chat app WeChatand how, despite the money Tencent poured into marketing via stars like Lionel Messi, the app simply hasn’t caught on outside of China. In virtually every market Tencent targeted, WeChat is still playing second fiddle to Facebook’s apps.

https://www.techinasia.com/3-reasons-wechat-failed-internationally-chinese-apps

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