WeChat’s global expansion has been a disaster

ChinaTech in Asia — WeChat, the messaging app that’s absolutely everywhere in China, once had global ambitions. It has “great potential to be popular internationally,” said an executive at the Chinese social media giant back in the fall of 2012. The company didn’t just sit back and hope it would happen – starting that year it went out and pushed hard so that parent company Tencent, one of China’s top web companies with a market value of US$197 billion, could have its first overseas success.

https://www.techinasia.com/wechat-global-expansion-fail

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