,Tencent: WeChat can help brands tap into Mainland market

ChinaEnterprise Innovation — The vast majority of Chinese tourists have already made purchasing decisions for foreign products before they travel, according to findings from Tencent International Business Group (IBG). Importantly, this is influenced by the advertisements and promotions on social platforms, which Tencent IBG thinks is not fully leveraged by marketers.

http://www.enterpriseinnovation.net/article/tencent-wechat-can-help-brands-tap-mainland-market-594758385

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