Starbucks launches mobile app in Japan

JapanEnterprise Innovation — Starbucks expanded its digital ecosystem with the launch of its mobile app in Japan, which introduced mobile payment and eGifting to the company’s fourth largest market. With the app, customers can pay for their in-store purchases at more than 1,100 stores across the market simply by scanning a bar code linked to their registered Starbucks card.

http://www.enterpriseinnovation.net/article/starbucks-launches-mobile-app-japan-1492220741

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s