Fitbit partners with Alibaba’s Tmall.com to expand reach in China

ChinaEnterprise Innovation — Fitbit Inc. and Alibaba Group’s Tmall.com have signed an agreement to expand Fitbit’s reach in China. The partnership will introduce the Fitbit platform, which consists of devices, apps, social and motivational features, advice and personalized coaching, across the country.

http://www.enterpriseinnovation.net/article/fitbit-partners-alibabas-tmall-com-expand-reach-china-649345488

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