China’s Xiaomi Launches New Smart Home Brand Mijia

ChinaChina Tech News — Chinese smartphone phone maker Xiaomi held a press conference in Beijing and announced that the company launched its new “ecological chain” brand Mijia. Lei Jun, chief executive officer of Xiaomi, explained that Mijia is the abbreviation of Xiaomi smart home in Mandarin Chinese, and it marks the realization of Xiaomi’s smart home strategy.

China’s Xiaomi Launches New Smart Home Brand Mijia

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