Tencent maps out freemium empire with chat app

China.gifNikkei — HONG KONG — China’s Tencent Holdings is poised to spin its hit chat application into a unique digital economic sphere, leveraging its massive user base to take over the domestic market for premium smartphone-based services. The social networking giant’s WeChat smartphone app boasted nearly 700 million users at the end of 2015 — more than half of the national population.

http://asia.nikkei.com/Business/AC/Tencent-maps-out-freemium-empire-with-chat-app

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