5 problems standing between Netflix and its ambitious China plans

ChinaNetflix wants to come to China. That’s what Ted Sarandos, the company’s chief content officer, told reporters earlier this week in Shanghai. Breaking into the Chinese market is an aspiration of many Western companies, of course, but Netflix’s vision is a little different: it wants to go it alone. Sarandos told reporters that the usual model for launching a Western tech service in China – partnering with a local company for a joint venture – doesn’t much interest Netflix. Such ventures are, Sarandos said, “difficult to manage.”

https://www.techinasia.com/5-problems-standing-netflix-ambitious-china-plans/

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