Only about 10 percent of Myanmar’s population have a mobile phone right now – and even fewer have a smartphone or tablet. While Myanmar is an exciting, new, and sizable market, it’s still very early days. One startup based in Yangon is keen on gaining traction in this formative stage. A team of app developers recently released its first educational iPad app, called Phew (pictured above). It’s designed to help kids learn how to write the mellifluously flowing characters of the Burmese language. The Brahmic script, like Thai or Tibetan, is quite hard to write.