Zalo, a 100 percent Vietnamese OTT app, has 20 million users, a surprising figure to many people. In the eyes of Vietnamese, locally made products are often seen as having an inferior quality to foreign products. However, the “principle” is not true in the case of Zalo. The OTT market had a great war in 2012-2013, with some players dislodged from the market. These included Wala, a young player which could not survive the stiff competition.
Le Hong Minh, co-founder and CEO of VNG, Vietnam’s top internet company, revealed on stage at Startup Asia Singapore some key statistics about its growth. It made US$100 million in revenue last year, grew its team to 2,000 – up from 5 since its founding in 2004 – and gets about one million new monthly active users a month for Zalo, its mobile messaging app.
Yesterday, VNG announced that it has hit over 10 million registered users on its chat app Zalo, up from three million users from July last year. In less than one year, the scrappy mobile project under the Vietnamese tech giant pulled in over seven million users. That’s in a market with about 21 million smartphone users. Zalo’s biggest chat app competitor is Viber. We couldn’t resist asking how the two stacked up against each other.