Digi Times — Asustek Computer was the largest gaming notebook vendor in the first half of 2015 and acquired a share of around 40% in shipments of gaming notebooks featuring Nvidia GeForce GTX 950M, 960M, 970M and 980M graphics cards, according to sources from the supply chain. Following Asustek, Lenovo was the second largest with a shipment share of 30%, mainly relying on demand from China, the sources said.
Asustek Computer, in addition to its existing ODM partners Pegatron and Quanta Computer, will have Foxconn Electronics (Hon Hai Precision Industry) make its ZenFone smartphones for the Brazil and India markets, and Arima Communications do so for the Indonesia market, according to Taiwan-based supply chain makers.
Digi Times — In response to market watchers’ suggestions that Asustek Computer should merge with Acer to create synergies and international competitiveness, Acer CEO Jason Chen emphasized that this is really impossible, not least because Asustek and Acer have a combined market share of about 70% in Taiwan and so a merger would violate Fair Trade law.
Want China Times — Asustek Computer of Taiwan took the lead in the Philippines’ big-screen phone market during the second quarter of 2015 thanks to the launch of its 5.5-inch ZenFone 2 smartphone in April. Citing data compiled by research firm International Data Corp, Asustek said in a statement on Saturday that it topped the Philippines market in mid-tier and high-end smartphones with a 5.5-inch or larger screen in the April-June quarter, without giving its market share or shipments.
Taiwan’s Asustek Computer launched three new models in its low-cost ZenFone range Thursday, saying it is looking to increase its smartphone sales by 100% in its home market. In the last nine months of 2014, the company sold more than 1 million units of its first generation ZenFone in Taiwan and is expecting its sales for the same period this year to exceed 2 million units, said Asustek vice president Benson Lin.
Want China Times — Taiwan’s Asustek Computer has launched its second-generation ZenFone series in Brazil, taking aim at Latin America’s smartphone market. The ZenFone 2 was launched during a Thursday press event at the iconic Ibirapuera Auditorium in Sao Paulo, Brazil. Asus also launched its ZenFone 2 Laser, ZenFone Selfie, ZenFone 2 Deluxe and revealed a brand new ZenFone 2 Deluxe Special Edition.
Digi Times — Asustek computer aims to ship 40 million smartphones globally in 2016, becoming one of the world’s 10 largest vendors, according to company CEO Jerry Shen. Excluding the China market, 2016 target shipments are 30 million smartphones, Shen said. Asustek shipped eight million ZenFone-series smartphones in the first half of 2015 and expects to ship six million in the third quarter.
Taiwan-based PC maker Asustek announced the launch of its ZenWorld cloud ecosystem program on Aug. 18, teaming up with software, hardware vendors as well as IoT providers, reports our Chinese-language sister paper Commercial Times. The purpose of ZenWorld is to leverage the resources and business advantages of Asustek and its partners through Asustek’s cloud platform, collaborating with software developers to promote new products or services to end users, said Peter Wu, CEO of Asustek’s cloud division.
Want China Times — Taiwan’s Asustek Computer confirmed on Tuesday it has teamed up with contract manufacturing giant Foxconn Technology Group (Hon Hai Precision Industry), a key supplier to Apple, to produce smartphones in India. Mass production of the assembly line is expected to begin at the end of August, with a monthly capacity of around 200,000 units, Asustek chief executive Jerry Shen told reporters after the company’s earnings briefing.
Digi Times — There is increasing demand for inexpensive SIM-free smartphones in the Japan market and consequently ZenFone series models launched by Taiwan-based vendor Asustek Computer have been in booming sale and Japan-based smartphone vendors including Sony Mobile Communications, Sharp, Fujitsu and Kyocera have sought cooperation with Taiwan-based ODMs to develop and produce inexpensive SIM-free Android smartphones specifically for sale in the Japan market, according to Taiwan-based smartphone ODMs.
Digi Times — Taiwan-based ODMs will ship an estimated 32.067 million notebooks (not including detachable hybrid models) during the third quarter of 2015, accounting for 81.6% of the global total and increasing 2.4% on quarter but decreasing 12.2% on year, according to Digitimes Research. There will be 39.288 million notebooks shipped globally in the third quarter, growing 2.5% on quarter but slipping 12% on year, Digitimes Research indicated.
Digi Times — China-based vendor Xiaomi Technology will soon its launch entry-level Hong Mi (Red Rice) 2 smartphone in the Brazil market and Taiwan-based vendor Asustek Computer will also launch its ZenFone 2 smartphone in the market in August, with the two models under production by a factory set up there by Taiwan-based EMS provider Foxconn Electronics, according to industry sources in Taiwan.
Want China Times — Taiwanese electronics manufacturer Asustek has made it to second in the Japanese tablet market in the first quarter, just after market leader Apple, reports our Chinese-language sister paper Commercial Times. IDC said Asustek launched the larger 7-inch and 8-inch MeMO Pad before the end of the lifecycle of its Nexus 7, which was the main driving force on the market and led the company’s shares from 5.9% in the forth quarter last year to 8.7% in the first quarter this year.
Taiwan-based wearable device makers, including Mitac International, Papago, Holux Technology and GlobalSat Worldcom, have recently shifted focus to develop smartwatches instead of smart bracelets as China-based rivals have strengthened their respective bracelet product lines, which has resulted fierce price competition, according to sources in Taiwan’s supply chain. Differences among smart bracelets have become narrow. Bracelets perform mainly as a pedometer, sleep recorder and smart alarm clock, and prices range from US$50-100. However, the release of Xiaomi bracelets has triggered a steep fall in prices to as low as US$20-30.
Asustek on Thursday launched its second smartwatch in the Taiwan market, highlighting its own Kood operating system that allows longer battery life. Thanks to a lower power requirement than Google’s Android Wear OS, the Kood system gives the fitness-centric VivoWatch a battery life of 10 days, Asustek said. The VivoWatch features a 123mAh battery, much smaller than the 369mAh battery used in Asustek’s Android Wear-based ZenWatch, which lasts up to two days on a single charge.
Asustek Computer has reportedly raised its internal shipment forecast for its ZenFone-series smartphones for 2015 from 25 million units originally to 30 million, according to sources from the upstream supply chain. Shipments of Asustek’s new ZenFone 2-series smartphones will reach two million units in May after their launch in March, indicated the sources, adding that the monthly shipments will rise to 2.5-3 million units in June.
Taiwan’s Asustek is considering producing handsets in India to cash in on the world’s third-biggest smartphone market under the government’s “Make in India” initiative, according to an Indian business daily. “With the new government policies, we do see some benefits of manufacturing devices in India,” Peter Chang, country manager at Asustek India, was quoted in a report Monday by the Economic Times in India.
Asustek Computer’s ZenFone 5 smartphone has been the top-selling model in Japan’s SIM-free segment for the fifth consecutive month since its debut in the market in November 2014, according to data compiled by Japan-based market research firm BCN. However, the differences of market share among the top-five vendors in the SIM-free smartphone segment have been narrowed significantly, with Asustek seeing its share drop to 24.5% in March 2015, form 43% in Novmber 2014, BCN said.
Taiwanese electronics manufacturer Asustek is to become Google’s closest partner given its full Chrome-series products including laptops, desktop PCs, and the new HDMI sticks called Chromebit, reports our Chinese-language sister paper Commercial Times. The company launched a Chromebook known as the Chromebook Flip at the beginning of April. It is a convertible laptop and tablet allowing users to bend the 10.1-inch touchscreen and use the laptop as tablet. Chromebook Flip uses a Rockchip processor and will be available before the end of June with prices starting at US$249.
Pre-orders for Asustek Computer’s ZenFone 2 smartphones in China are expected to reach one million units in the two weeks prior to the official launch set on April 7, according to media reports in China. Buoyed by the pre-orders, Asustek has raised its shipment target to China for 2015 to 7.5-8 million units, said the reports. Asustek shipped only 600,000-700,000 units of its first-generation ZenFone to China in 2014.