Asustek Computer reportedly is seeking cooperation with Xiaomi’s upstream partners such as earphone designer 1more Design and software designer Cheetah Mobile, to strengthen its smartphone competitiveness, according to sources from the upstream supply chain. Asustek shipped about eight million smartphones in 2014, despite a great improvement from 2013, the company’s performance was still far off compared to Xiaomi, which shipped 61.12 million units in 2014, up 227% from 2013.
TAIPEI, Taiwan — Taiwan’s Asustek Computer Inc. (華碩) wowed shutterbugs with its new ZenFone Zoom at the annual Consumer Electronics Show in Las Vegas on Monday, equipping an Android smartphone with an optical zoom camera. The ZenFone Zoom is the world’s thinnest smartphone to feature a 13-megapixel camera with a 3X optical zoom, which packs a 10-element lens design with up to a 12X digital zoom for even finer close-up detail, Asustek said in a press release.
TAIPEI — Taiwan’s Asustek Computer Inc. may have made lower than expected shipments of its low-cost EeeBook laptop in the fourth quarter of 2014 due to competition from tablets and smartphones, according to Digitimes Research. Only about 200,000 units of the EeeBook X205 were shipped in the fourth quarter of 2014, the Taipei-based research firm predicted in a report Tuesday.
Asustek Computer just launched the X002 TD-LTE smartphone under its second brand Pegasus in the China market and aims to ship more than 15 million ZenFone series and Pegasus series smartphones in the China market in 2015, according to Taiwan-based supply chain makers. X002 features Android 4.4, MediaTek MT6732 64-bit 1.5GHz quad-core processor, a 5-inch 1,280×720 IPS touch screen, 2GB RAM and 16GB ROM, an 8-megapixel rear camera and a 5-megapixel front camera, a weight of 140g, and is available for sale at a contract-free retail price of CNY799 (US$129), the sources said.
Asustek Computer has launched its Android Wear-based smartwatch, the ZenWatch in Taiwan, priced at NT$5,990 (US$188). Company CEO Jerry Shen pointed out that monthly production capacity for ZenWatch is about 50,000 units, but it is insuffcient to meet the demand. The company plans to launch the second-generation ZenWatch in July 2015 and has been expanding its capacity in order to satisfy strong demand, Shen noted.
TAIPEI — Taiwan’s Asustek Inc. (華碩) is gearing up to grab a larger market share in India after its major Chinese rival in that country, Xiaomi Inc., was barred from selling its handsets there by an Indian court last week for infringing upon technology patented by Ericsson, according to a report by the Commercial Times Sunday. With Xiaomi stopped from selling in India, the report said, Asustek is expected to surpass Xiaomi in terms of units sold in the coming months in the Indian market.
Acer is set to invest heavily in Chromebook development in 2015 with related shipments to grow over 50% on year to reach 4.8 million units. Meanwhile, Asustek Computer is also planning to increase its shipments of inexpensive 11.6-inch Windows-based EeeBook notebooks, and the devices are expected to account for over 30% of the vendor’s overall notebook shipments in 2015, surpassing six million units, according to sources in the upstream supply chain.
In addition to CPUs from Intel, Asustek Computer is said to be planning to develop second-generation ZenFone smartphones using Qualcomm’s solutions for 2015, according to sources from smartphone component makers, which added that Asustek is possibility looking to push Intel to cut prices on its third-generation platform. Asustek declined to comment about the news, while Intel pointed out that it will continue to provide subsidies to partners to help them cut costs.
Lenovo and Asustek are expected to release Chromebooks using Google-certified solutions from China-based Rockchip in the first half of 2015 at the latest, and their devices are expected to be priced at US$149, a new low for notebook products, according to Digitimes Research’s latest finding from the Greater China supply chain. Rockchip is a first-tier tablet application processor (AP) designer in China and has recently cooperated with Intel over chip design and the distribution of Intel’s SoFIA chips.
TAIPEI — Taiwan’s Asustek Computer Inc. (華碩) launched its ZenFone line in Japan Tuesday, making the world’s third largest economy its 14th market for the low-cost smartphones. The product launch in Tokyo, hosted by Asustek Chairman Jonney Shih, also showcased the company’s first wearable device — the ZenWatch. The Taiwanese PC maker said it will begin selling the 4G version of its 5-inch ZenFone 5 in Japan on Nov. 8, with the smartphone compatible ZenWatch expected to go on sale there in late November.
Seeing that Chromebooks are enjoying demand from the education sector, brand vendors such as Dell, Asustek Computer and Lenovo have started becoming aggressive about the market, while Acer, Hewlett-Packard (HP) and Samsung Electronics will also launch new products to defend their market shares, according to sources from the upstream supply chain. Currently, Acer, Samsung and HP together account for over 70% of the Chromebook market, and 80% of the shipments are supplied to the education market, the sources said.
Asustek Computer expects its handset shipments to grow dramatically to 16 million units in 2015, helping its profits from the business line to reach at least NT$2 billion in the year, according to sources from the upstream supply chain. Asustek is expected to ship over eight million handsets in 2014 and the business segment already achieved profitable operation in the third quarter of 2014.
TAIPEI — Asustek Computer Inc. (華碩) has sold more than 1 million ZenFones in Taiwan since the low-cost smartphones debuted in the local market in April, the Taipei-based electronics maker said. Sales have been brisk since the Android-powered series of phones came out on April 8. The company originally estimated that its cell phone business, which has been in the red, could break even and begin showing profits by September, but continued growth in shipments pushed that event forward one month to August.
Asustek Computer expects its handset business to start generating profits in September as well as in the fourth quarter of 2014 after being in the handset segment for over 10 years, according to company CEO Jerry Shen. Rising sales of the company’s ZenFone family products in Taiwan and Southeast Asia, and reduced costs in the purchase of components will enable its handset business to turn profitable, Shen said.
Asustek Computer is set to release its new 7-inch MeMO Pad 7 ME70CX tablet in early September in Taiwan priced at NT$2,990 (US$100) to attract demand, according to the company. Sources from the upstream supply chain pointed out that the MeMO Pad tablets’ aggressive pricing has put strong pressure on Asustek’s competitors, especially white-box vendors, which may start to be phased out of the market in the first half of 2015.
A LOT of chatter about the convergence of smartphones and tablets. There is a term now for phones with bloated screens: “phablet.” One company is going in a new direction altogether with a device called the PadFone. The PadFone X is not necessarily a completely new form factor, but rather both devices at once. It combines a 5-inch phone that can be docked to a 9-inch tablet.
There is a lot of chatter in the tech community about the convergence of smartphones and tablets. There is a term now for phones with bloated screens: “phablet.” One company is going in a new direction altogether with a device called the PadFone. The PadFone X is not neccessarily a completely new form factor, but rather both devices at once. It combines a 5-inch phone that can be docked to a 9-inch tablet. The thinking seems to be, “Why use a phone that is as big as a tablet and won’t easily fit into my pocket, and how much does it suck to use a phone for things a tablet could accomplish much easier with its larger screen?”
TAIPEI–When Asustek (華碩) Computer Inc.’s first smartwatch debuts to the world, it will be an innovative product with the right balance between launch timing, technical feasibility, price and form factor, company Chairman Jonney Shih (施崇棠) vowed Thursday. Answering reporters’ question at the Taiwan Economic Summit in Taipei, Shih said Asustek has learned a lot about such “trade offs” between perceptual and rational factors during the design process.
TAIPEI — Taiwan’s Asustek Computer Inc. is scheduled to open its official online store in Singapore on July 7 as the company’s first step in expanding its online sales network of the low-cost ZenFone smartphone into Southeast Asian markets. Further, the PC vendor will open its e-commerce website in Hong Kong in late August or early September, said Michael Huang, general manager of the Taiwan branch of Singapore-based e-commerce group Uitox Corp., which teamed up with Asustek in April this year to sell ZenFone models online in Taiwan.
Asustek Computer and Gigabyte Technology are expected to each ship 5.1-5.2 million own-brand motherboards in the second quarter of 2014 and likely to ship more than six million units in the third, according to supply chain makers. Since Intel already started distributing its K-series processors for overclocking in late-June and will start mass shipping the series in July, motherboard players are optimistic about demand from the PC DIY market in the third quarter and have released new motherboards for the demand.