Asustek, Taiwan ODMs benefit from growing demand for inexpensive smartphones in Japan

JapanDigi Times  — There is increasing demand for inexpensive SIM-free smartphones in the Japan market and consequently ZenFone series models launched by Taiwan-based vendor Asustek Computer have been in booming sale and Japan-based smartphone vendors including Sony Mobile Communications, Sharp, Fujitsu and Kyocera have sought cooperation with Taiwan-based ODMs to develop and produce inexpensive SIM-free Android smartphones specifically for sale in the Japan market, according to Taiwan-based smartphone ODMs.

http://www.digitimes.com/news/a20150723PD209.html

Digitimes Research: Taiwan 3Q15 notebook shipments expected to drop 12.2% on year

TaiwanDigi Times — Taiwan-based ODMs will ship an estimated 32.067 million notebooks (not including detachable hybrid models) during the third quarter of 2015, accounting for 81.6% of the global total and increasing 2.4% on quarter but decreasing 12.2% on year, according to Digitimes Research. There will be 39.288 million notebooks shipped globally in the third quarter, growing 2.5% on quarter but slipping 12% on year, Digitimes Research indicated.

http://www.digitimes.com/news/a20150716PD209.html

Foxconn Electronics to produce Xiaomi, Asustek smartphones for sale in Brazil

TaiwanDigi Times  — China-based vendor Xiaomi Technology will soon its launch entry-level Hong Mi (Red Rice) 2 smartphone in the Brazil market and Taiwan-based vendor Asustek Computer will also launch its ZenFone 2 smartphone in the market in August, with the two models under production by a factory set up there by Taiwan-based EMS provider Foxconn Electronics, according to industry sources in Taiwan.

http://www.digitimes.com/news/a20150706PD206.html

Asustek ranks No.2 in the Japanese tablet market in Q1

JapanWant China Times — Taiwanese electronics manufacturer Asustek has made it to second in the Japanese tablet market in the first quarter, just after market leader Apple, reports our Chinese-language sister paper Commercial Times. IDC said Asustek launched the larger 7-inch and 8-inch MeMO Pad before the end of the lifecycle of its Nexus 7, which was the main driving force on the market and led the company’s shares from 5.9% in the forth quarter last year to 8.7% in the first quarter this year.

http://www.wantchinatimes.com/news-subclass-cnt.aspx?cid=1204&MainCatID=12&id=20150704000052

Taiwan wearable device makers shift production focus to smartwatches

TaiwanTaiwan-based wearable device makers, including Mitac International, Papago, Holux Technology and GlobalSat Worldcom, have recently shifted focus to develop smartwatches instead of smart bracelets as China-based rivals have strengthened their respective bracelet product lines, which has resulted fierce price competition, according to sources in Taiwan’s supply chain. Differences among smart bracelets have become narrow. Bracelets perform mainly as a pedometer, sleep recorder and smart alarm clock, and prices range from US$50-100. However, the release of Xiaomi bracelets has triggered a steep fall in prices to as low as US$20-30.

http://www.digitimes.com/news/a20150603PD216.html

Asustek unveils smartwatch with its own ‘Kood’ OS

TaiwanAsustek on Thursday launched its second smartwatch in the Taiwan market, highlighting its own Kood operating system that allows longer battery life. Thanks to a lower power requirement than Google’s Android Wear OS, the Kood system gives the fitness-centric VivoWatch a battery life of 10 days, Asustek said. The VivoWatch features a 123mAh battery, much smaller than the 369mAh battery used in Asustek’s Android Wear-based ZenWatch, which lasts up to two days on a single charge.

http://www.wantchinatimes.com/news-subclass-cnt.aspx?cid=1204&MainCatID=12&id=20150501000118

Asustek looking to ship 30 million ZenFone smartphones in 2015

TaiwanAsustek Computer has reportedly raised its internal shipment forecast for its ZenFone-series smartphones for 2015 from 25 million units originally to 30 million, according to sources from the upstream supply chain. Shipments of Asustek’s new ZenFone 2-series smartphones will reach two million units in May after their launch in March, indicated the sources, adding that the monthly shipments will rise to 2.5-3 million units in June.

http://www.digitimes.com/news/a20150423PD200.html

Asustek looking to produce handsets in India: report

IndiaTaiwan’s Asustek is considering producing handsets in India to cash in on the world’s third-biggest smartphone market under the government’s “Make in India” initiative, according to an Indian business daily. “With the new government policies, we do see some benefits of manufacturing devices in India,” Peter Chang, country manager at Asustek India, was quoted in a report Monday by the Economic Times in India.

http://www.wantchinatimes.com/news-subclass-cnt.aspx?cid=1204&MainCatID=12&id=20150422000082

Japan market: Asustek ZenFone 5 ranks as top-selling model for fifth month, says report

JapanAsustek Computer’s ZenFone 5 smartphone has been the top-selling model in Japan’s SIM-free segment for the fifth consecutive month since its debut in the market in November 2014, according to data compiled by Japan-based market research firm BCN. However, the differences of market share among the top-five vendors in the SIM-free smartphone segment have been narrowed significantly, with Asustek seeing its share drop to 24.5% in March 2015, form 43% in Novmber 2014, BCN said.

http://www.digitimes.com/news/a20150417PD205.html

Asustek set to become Google’s top OEM partner

TaiwanTaiwanese electronics manufacturer Asustek is to become Google’s closest partner given its full Chrome-series products including laptops, desktop PCs, and the new HDMI sticks called Chromebit, reports our Chinese-language sister paper Commercial Times. The company launched a Chromebook known as the Chromebook Flip at the beginning of April. It is a convertible laptop and tablet allowing users to bend the 10.1-inch touchscreen and use the laptop as tablet. Chromebook Flip uses a Rockchip processor and will be available before the end of June with prices starting at US$249.

http://www.wantchinatimes.com/news-subclass-cnt.aspx?cid=1204&MainCatID=12&id=20150406000115

Asustek ZenFone 2 pre-orders to reach 1 million units in China, says media

TaiwanPre-orders for Asustek Computer’s ZenFone 2 smartphones in China are expected to reach one million units in the two weeks prior to the official launch set on April 7, according to media reports in China. Buoyed by the pre-orders, Asustek has raised its shipment target to China for 2015 to 7.5-8 million units, said the reports. Asustek shipped only 600,000-700,000 units of its first-generation ZenFone to China in 2014.

http://www.digitimes.com/news/a20150402PD205.html

Asustek ZenFone 2 pre-orders to reach 1 million units in China, says media

China.gifPre-orders for Asustek Computer’s ZenFone 2 smartphones in China are expected to reach one million units in the two weeks prior to the official launch set on April 7, according to media reports in China. Buoyed by the pre-orders, Asustek has raised its shipment target to China for 2015 to 7.5-8 million units, said the reports. Asustek shipped only 600,000-700,000 units of its first-generation ZenFone to China in 2014.

http://www.digitimes.com/news/a20150402PD205.html

Asustek, Acer launch Chrome devices

TaiwanComputer suppliers Asustek Computer Inc (華碩) and Acer Inc (宏碁) are deepening their collaboration with Google Inc, with plans to start shipping new Chrome-based computers and devices this quarter. The two Taiwanese firms are some of the global PC brands that have been working with the US search engine giant to design lightweight laptops running on the Chrome operating system since 2011, as Google steps up its challenge to Microsoft Corp in the market for low-priced computers.

http://www.taipeitimes.com/News/biz/archives/2015/04/02/2003614928

Asustek to add fingerprint ID function to ZenFone in 2H15, says paper

TaiwanAsustek Computer is planning to add fingerprint identification functionality to its ZenFone smartphones in the second half, at the soonest and the function will become a default feature for the ZenFone 3 in 2016, according to a Chinese-language Apple Daily report citing company president Jerry Shen as saying. Asustek’s new inexpensive smartphones for China will also feature the function in the second half of the year.

http://www.digitimes.com/news/a20150330PB201.html

China market: Asustek launches new ZenFone smartphone

ChinaAsustek Computer has launched its second-generation ZenFone smartphone in China with pricing starting at CNY1,299 (US$209) and the device is expected to pose a strong threat to China-based Xiaomi’s flagship product, according to a Chinese-language Economic Daily News(EDN) report. For 2015, Asustek is looking to ship 25-30 million smartphones worldwide and sell four million units in China to become a top-10 smartphone vendor in the country, the report noted.

http://www.digitimes.com/news/a20150325PB201.html

Asustek recruiting new blood for emerging businesses

TaiwanAsustek Computer is planning to hire 1,000 new employees in 2015 starting March as the company has been aggressively expanding its emerging businesses such as Internet of things (IoT) and wearable devices. Asustek currently has about 10,000 employees worldwide. Asustek will recruit new talent in both Taiwan and China and will focus on hiring marketing staff and R&D technicians and target mainly college graduates.

http://www.digitimes.com/news/a20150319PD205.html

Asustek begins marketing second-generation ZenFone smartphones

TaiwanAsustek Computer will start marketing its next generation ZenFone-series smartphones in Taiwan from March 9, according to the company. The new ZenFone 2 smartphones will be also available in China, Hong Kong, Singapore and France in March and in India, Italy and other Southeast Asia markets in April and in Brazil in June. Asustek’s smartphone shipments hit a record high of 8.5 million units in 2014, higher than the company’s target of eight million units.

http://www.digitimes.com/news/a20150309PD202.html

Asustek may leave Android Wear behind on future smartwatch with extended battery life

TaiwanTAIPEI–Taiwan’s Asustek Computer Inc. (華碩) could turn to a second mobile operating system for future smartwatches in order to achieve longer battery life, leaving behind the Android Wear system used on its current ZenWatch, company CEO Jerry Shen (沈振來) said. Shen confirmed however that Asustek will use Google Inc.’s Android Wear in one of its second-generation ZenWatch models before any possible future changes occur.

http://www.chinapost.com.tw/business/asia-taiwan/2015/02/26/429682/Asustek-may.htm

Asustek sees decreased 4Q14 profit

TaiwanAsustek Computer saw net profit of NT$4.509 billion (US$143 million) for the fourth quarter of 2014 decrease by 22.41% on quarter and by 20.77% on year mainly due to loss of NT$713 million from foreign exchange, the company said at an investors conference on February 13. Notebook and 2-in-1 hybrid models accounted for 56% of fourth-quarter 2014 consolidated revenues, smartphones for 14%, DIY motherboards and graphics cards for 11%, tablets for 8%, and others for 11%.

http://www.digitimes.com/news/a20150214PD200.html

Asustek 2014 Q4 net income plummets on exchange losses

TaiwanTAIPEI — Asustek Computer Inc. (華碩) reported a decline in its fourth-quarter net income on Friday as the Taiwanese PC maker registered higher losses than expected in foreign exchange. The company posted net income of NT$4.51 billion (US$144 million) for the crucial holiday season, down 22 percent sequentially and down 21 percent from a year earlier.

http://www.chinapost.com.tw/business/company-focus/2015/02/14/428964/Asustek-2014.htm