Thanks to the rise of social networks and smartphones, business cards don’t quite hold the same cachet that they used to. In Western markets, some people refuse to carry more than one card to networking events (lest they appear desperate), while others proclaim that the age of the business card is flat-out over. For professionals across Asia, however, the humble business card remains a vital tool for introductions and a jumping-off point for future networking.
Sansan, a Japanese startup that specializes in scanning and storing business card details, has secured US$14 million in funding led by Silicon Valley investment firm DCM. A leader in its field in Japan, the company will now use the money to launch its product in the US and extend its reach in Asia.