BANGALORE, INDIA: Myntra shared that 90 perecent of its traffic is being generated through mobile devices. Close to 85 percent of this traffic is driven by Android, iOS and Windows platforms. Interestingly, over 50 percent of the mobile traffic is coming from Tier II & III cities. After China, India ranks second in consumers accessing the internet for online shopping through mobile devices, according to a recent study.
Here’s the answer to India’s who-is-first ecommerce debate: the Flipkart-Myntra combo leads the race with 26 million unique visitors in July 2014. Jabong, with 23.5 million unique visitors, is a surprisingly close second, and Amazon is third with 16.9 million unique visitors, according to a study by the Associated Chambers of Commerce and Industry of India (Assocham) and ComScore. These numbers do not include visitors accessing the sites using mobile internet and mobile apps.
With Indian ecommerce leader Flipkart and the country’s number one online apparel shop Myntra on the verge of announcing their merger, the former’s biggest rival is upping the ante. EBay-backed Snapdeal yesterday revealed another US$100 million funding round from five new investors: Premji Invest, Temasek, BlackRock Inc, Myriad, and Tybourne, according to NextBigWhat.
After months of rumors, the merger between two of India’s biggest ecommerce companies, Flipkart and Myntra, has been completed, according to NextBigWhat. Neither company has confirmed this officially. The two will keep operating as separate entities. Flipkart is the biggest general online marketplace in India, while Myntra is the biggest apparel-focused estore. Myntra raised US$50 million from its latest funding round back in February. Techcrunch reported last month the deal values Myntra at US$330 million, but the acquisition was delayed due to some regulatory bottlenecks.