NEW DELHI: Micromax is introducing ‘flash sale’ to its online retail strategy as the country’s second largest handset maker looks to maintain its breakneck growth rate and take competition such as Xiaomi and Motorola head-on. Micromax, which clocked 54% jump in its revenues for the year ended March 2015 at around Rs 10,000 crore, will offer exclusive products in different price ranges with online retailers Flipkart, Amazon and Snapdeal, its chief executive Vineet Taneja said.
NEW DELHI: Indian handset brand Micromax is gearing up to launch a new entry-level Android smartphone that will offer features rivalling premium budget phones from Xiaomi, Motorola and Lenovo. According to industry sources, Micromax’s new phone is an entry-level device phone is likely to be priced below Rs 6,000 and sold via flash sale model on Snapdeal most likely starting last week of April. The phone will sport a screen that will measure between 4.3- to 5-inch and be powered by a quad core processor. Other details are not known at the moment.
NEW DELHI: It seems Indian handset maker Micromax is soon going to launch an all new budget smartphone — Micromax Bolt S300. The smartphone is available online at an e-commerce website for Rs 3,300. The smartphone comes with a 4-inch WVGA (480x800p) display. Powered by 1GHz single-core processor, Micromax Bolt S300 has 512MB RAM, and comes with 4GB of internal storage. Users can also install microSD cards of up to 32GB for more storage.
MUMBAI: A group of investors led by Japanese mobile telecom firm SoftBank Corp is in talks to buy a 20 per cent stake in Indian handset maker Micromax Informatics for up to $1 billion, two people aware of the discussions said. The investment would value Micromax, an unlisted provider of affordable smartphones that competes with South Korea’s Samsung Electronics Co, at around $5 billion, the people said. They did not want to be named because the talks aren’t public.
MUMBAI: A group of investors led by Japanese mobile telecom firm SoftBank Corp is in talks to buy a 20% stake in Indian handset maker Micromax Informatics for up to $1 billion, two people aware of the discussions said. The investment would value Micromax, an unlisted provider of affordable smartphones that competes with South Korea’s Samsung Electronics Co, at around $5 billion, the people said. They did not want to be named because the talks aren’t public.
NEW DELHI: Chinese handset maker Xiaomi surpassed global smartphone giants Samsung and Apple in terms of market share to become India’s top 4G handset seller in January this year, CyberMedia Research said on March 17. Earlier this month, the market research firm had said that the iPhone maker emerged as the largest 4G LTE device vendor in the country in October-December 2014. As per the latest CyberMedia Research (CMR) data, Xiaomi leads the 4G LTE device market with 30.8% market share in January followed by Apple (23.8%), Samsung (12.1%), HTC (10%) and Micromax (8.3%).
NEW DELHI: Indian cellphone major Micromax, which recently ventured into the television market, said that its large screen ultra high-definition (UHD) range will be available for consumers exclusively via e-commerce portal Flipkart. According to the online seller who is bullish over the tie-up, UHD range of televisions (TV) is drawing “tremendous growth” in consumer’s interest.
India’s smartphone shipments reached 81 million units in 2014, up 68.5% from 48 million in the previous year, according to Counterpoint Research. Chinese handset makers including Xiaomi and Gionee more than doubled their market to 13%. Samsung and Nokia lost out, but Indian handset makers led by Micromax gained.
According to the website, registered customers will receive an email from Amazon.in informing them of their access to the sale. The ‘overwhelming response’ from the customers had earlier forced Micromax subsidiary Yu Televentures to close the registrations for the first sale of its Yureka smartphone early.
NEW DELHI: Domestic devices maker Micromax has announced that the company will be rolling out Android 5.0 Lollipop update for its popular Canvas series of smartphones. Lollipop is the latest version of Google’s mobile operating system. The Micromax Canvas Xpress A99 will be the first device in the portfolio to receive the software update, the company informed.
NEW DELHI: Micromax Informatics Friday appointed Ashish Agrawal as its new Chief Technology Officer. Prior to joining Micromax, Agrawal served as the Chief technology Officer with Sirqul and worked for the execution and adoption of Sirqul’s suite of mobile engagement products and services. Agrawal will be responsible for defining the vision and the direction of software services, and driving new initiatives to provide a strong impetus to brand Micromax and bring future technology disruptions into the market, the company in a statement said.
NEW DELHI: Samsung may be the leader in the burgeoning Indian mobile market, but the Korean handset giant is losing ground in one of the world’s largest markets as it faces stiff competition from rivals like Micromax, Karbonn, Lava and Microsoft ( Nokia). According to the latest data from CyberMedia Research (CMR), Samsung is “losing its earlier firm grip” with its share declining to 16.5 per cent at the end of December 2014 from 20.3 per cent at the beginning of the year.
NEW DELHI: Mobile handset major Micromax has unveiled two new low-cost devices, with prices starting at Rs 699, as it targets consumers looking for affordable devices as back-ups to their smartphones. The first device — Joy X-1800 — has a 1.76 inch screen, 750 mAh battery, 0.08MP camera, expandable memory up to 4GB and Radio FM. It is priced at Rs Rs 699.
Samsung Electronics has lost its top position in the Indian smartphone market to local player Micromax, according to research firm Canalys, but the South Korean company is contesting the figures. The dispute comes in the wake of reports that Samsung lost its number-one ranking in China’s smartphone market. Six months ago, Canalys announced that Xiaomi had beaten Samsung to the top spot in China, while IDC put Lenovo first, Xiaomi second, and Samsung third.
Smartphone maker Micromax has surpassed Samsung in the fourth quarter of 2014 to become the leading supplier in India’s booming smartphone market for the first time, according to a report by Canalys. Micromax accounted for 22 percent of smartphone shipments in India in the October-December quarter, up from 21 per cent in the previous quarter. Samsung’s market share fell 2 percent points sequentially to 20 per cent in the fourth quarter.
NEW DELHI: Home smartphone vendor Micromax surpassed South Korea’s Samsung to become the leading supplier in India’s booming smartphone market for the first time in the fourth quarter, research firm Canalys Wednesday said. Micromax accounted for 22% of smartphone shipments in India in the October-December quarter, up from 21% in the previous quarter. Samsung’s market share fell 2 percentage points sequentially to 20% in the fourth quarter.
NEW DELHI: Micromax’s fully-owned subsidiary Yu Televentures has Thursday sold 10,000 Yureka smartphones on Amazon in just 3 seconds, for its third online sale after launching the Rs 8,999 device last month. In the month of February, YU is looking at ramping up the availability of the device and will put almost double the amount of devices for sale, the company said in a statement.
NEW DELHI: Micromax’s fully-owned subsidiary Yu Televentures will put 15,000 Yureka smartphones on Amazon today, for its second online sale after launching the Rs 8,999 device last month. The online sale will begin at 2 pm Thursday and people with pre-registration will be able to buy the device. In the second round of sale today, the consumers who had registered to buy YUREKA before January 13, will remain pre-registered and can take part in the sale just the same as last time, the company said.
New Delhi: It was Micromax vs Xiaomi on retail websites on Tuesday, with both running successful flash sales of smartphones on e-commerce sites at the same time. In terms of customer satisfaction, Xiaomi buyers not only picked up more devices but also experienced hassle-free transactions. Micromax’s wholly-owned unit Yu Televentures, which introduced Yureka smartphones on Tuesday, offered and sold out 10,000 devices priced at Rs 8,999 each within three seconds on Amazon.
NEW DELHI: Micromax’s fully-owned subsidiary Yu Televentures will put about 10,000 Yureka smartphones on Amazon, for its first online sale after launching the Rs 8,999 device last month. Online sale will begin at 2 pm and people who were able to pre-register on December 19, will be able to buy the device. This move has peeved a number of customers who wanted to buy the device but weren’t able to register last month as the registration process closed within minutes due to what the company called an ‘overwhelming response’.