NEW DELHI: Xiaomi announced a drop of Rs 5,000 on its top-of-the-line Mi 4 smartphone on June 19, four months after its launch. Not to be outdone, Samsung offered a discount of Rs 6,000 on its Galaxy Grand Max but just for one day. These dramatic cuts reflect the intensity of the fight for buyers and the volatile nature of the Indian market, the world’s largest after China. Samsung and Micromax are the top two smartphone sellers in India with a combined share of 48%, although it’s not always clear which one of the two is ahead. But even more hotly contested are the next three slots.
NEW DELHI: Smartphone makers have shifted their focus to devices which support 4G services in India in the lead-up to Reliance Jio Infocomm’s high-speed broadband services launch expected around December this year and Bharti Airtel’s plan to expand its offerings. Global and Indian market leaders Samsung and Apple have launched premium-end 4G devices in the past few quarters, while Chinese counterparts Xiaomi, Meizu, Coolpad, Huawei and recently ZTE are concentrating on the affordable range for better acceptance of 4G devices in India where the service is still at a pretty nascent stage.
BANGALORE, INDIA: KeyPoint Technologies, an award-winning company in intelligent user interface technology, has partnered with Lava to enhance Iris 402e user-experience with a complete localization solution for the Indian Market. “We are very well known for the Adaptxt Keyboard that offers over 120 languages. We have chosen to partner with Lava to provide end-to-end localization services for their flagship device, Iris 402e. Localization is about being relevant to the local culture.