China-based smartphone vendors, including Huawei, Oppo, Gionee and Vivo, are engaging in a race to roll out ultra-thin models, a job which has been played mainly by international brands, according to industry sources. Oppo launched its ultra-thin model, the Oppo R5, recently, which has a thickness of 4.85mm, breaking the previous record of 5.15mm realized by Gionee on its Elife S5.1, a model released in early 2014.
OnePlus has sold just over 500,000 phones since the new Chinese brand hit the market in 16 countries in May. Carl Pei, OnePlus’ co-founder, revealed the number to Forbes and said that the plan is to sell one million by the end of the year. Pei explained to Tech in Asia via email that half of those phones sold are in China. OnePlus makes only one gadget at the moment, the Android-based OnePlus One, which has received largely positive reviews from around the world for being a solid yet powerful phone for just US$300. Our review is here.
SHANGHAI, Nov 1 — At 4.85mm thick, the R5 from Chinese manufacturer Oppo is the new slimmest smartphone on the planet. The device is marginally thinner than the previous champions, the Kazam Tornado 348 and Gionee Elife S5.1, both with a thickness of 5.15mm. The new record holder will go on sale before the end of the year for just under US$500 (RM1,654).
Oppo, the premium smartphone brand company from China, has unveiled a new flagship model, the N3, at a regional launch event in Marina Bay Sands, Singapore. Just like its predecessor, the N3 Android smartphone has a single rotating camera that doubles up as both the front and back camera. The camera has been improved in two ways — it has been bumped to 16-megapixel and it’s now auto-rotating. Users no longer have to manually rotate the device to capture a panoramic image, as the auto-rotation feature will easily handle this.
U Mobile Sdn Bhd is collaborating with Oppo Mobile Malaysia to offer bundle plans for the Oppo Joy and Oppo Neo 5 smartphones, the first local telco to do so. “U Mobile and Oppo both strongly believe in delivering best value offerings at the most affordable prices to our customers and that has become the main foundation of this partnership,” said U Mobile chief marketing officer Jasmine Lee.
NEW DELHI: Chinese mobile devices company OPPO on Thursday launched a social media Diwali contest, which allows consumers to win home digitization products worth Rs 5 lakhs while 10 other lucky winners can take home an OPPO N1 signed by brand ambassador Hrithik Roshan. Consumers who buy OPPO mobile phones from online and offline channels starting October 17 till Diwali would be eligible to participate in the contest, the company said in a statement.
Despite having strong performance thanks to iPhone sales, Foxconn Electronics (Hon Hai Precision Industry) has been aggressively helping its China-based smartphone clients such as Xiaomi, Meitu, Oppo and Meizu boost their sales and is looking to increase the revenue contribution from non-Apple players, according to sources from the upstream supply chain. Since most of these vendors are mainly selling their smartphones domestically, helping them to sell their products to non-China markets has become a new business direction that Foxconn is looking to expand in the future, the sources noted.
Samsung is the world’s – and Asia’s – top smartphone maker. But there are a lot of rival phone-makers out there aiming to dethrone the likes of Samsung and Apple. That competition is especially strong across Asia, where a number of relatively new phone-makers are playing to their strengths in home markets, aiming to get consumers hooked on their own keenly-priced but strongly-specced devices. Let’s look at 15 of the strongest new contenders across Asia. They’re all – individually and collectively – keen to steal sales from more established phone-makers. To quote a Bob Marley song: If you are a big tree, we are a small axe, sharp and ready, ready to cut you down.
Because telecom carriers in China have sharply reduced subsidies to smartphone purchasing, China-based smartphone vendors, which used to cooperate tightly with telecom carriers and adopted a strategy of flooding the market with multiple smartphone models, are turning to marketing through retail and online channels, significantly reducing the number of smartphone models customized specifically for telecom carriers, according to Digitimes Research’s recent findings.
The Chinese smartphone market is both the fastest growing and largest globally. Established electronic brands such as Samsung and Apple are placing a greater focus on these markets, but the leviathans are losing out to local Chinese smartphone companies, such as Xiaomi and Oppo. Xiaomi may have been crowned the number one smartphone vendor in China recently, but it is Oppo who will sell its smartphones to the western world first. Good Gear Guide has received an invitation to Oppo’s Australian launch. The event is scheduled within a fortnight on 2 September.
Chinese phone maker Oppo continues its expansion in Asia since its series of launches in the region towards the end of 2013. Yesterday, Oppo launched its flagship 2k HD screen phone, the Find 7, in the Philippines. The Philippines is only the second launch country for the Find 7 after China. It’s priced at Php 22,990 (US$519). Starting today, the Oppo Find 7 is available nationwide through various smartphone dealers. Earlier this year, other Oppo models like the Find 5 and N1 went on sale in the country, but without the hype and noise of the Find 7 launch.