Samsung is the world’s – and Asia’s – top smartphone maker. But there are a lot of rival phone-makers out there aiming to dethrone the likes of Samsung and Apple. That competition is especially strong across Asia, where a number of relatively new phone-makers are playing to their strengths in home markets, aiming to get consumers hooked on their own keenly-priced but strongly-specced devices. Let’s look at 15 of the strongest new contenders across Asia. They’re all – individually and collectively – keen to steal sales from more established phone-makers. To quote a Bob Marley song: If you are a big tree, we are a small axe, sharp and ready, ready to cut you down.
Because telecom carriers in China have sharply reduced subsidies to smartphone purchasing, China-based smartphone vendors, which used to cooperate tightly with telecom carriers and adopted a strategy of flooding the market with multiple smartphone models, are turning to marketing through retail and online channels, significantly reducing the number of smartphone models customized specifically for telecom carriers, according to Digitimes Research’s recent findings.
The Chinese smartphone market is both the fastest growing and largest globally. Established electronic brands such as Samsung and Apple are placing a greater focus on these markets, but the leviathans are losing out to local Chinese smartphone companies, such as Xiaomi and Oppo. Xiaomi may have been crowned the number one smartphone vendor in China recently, but it is Oppo who will sell its smartphones to the western world first. Good Gear Guide has received an invitation to Oppo’s Australian launch. The event is scheduled within a fortnight on 2 September.
Chinese phone maker Oppo continues its expansion in Asia since its series of launches in the region towards the end of 2013. Yesterday, Oppo launched its flagship 2k HD screen phone, the Find 7, in the Philippines. The Philippines is only the second launch country for the Find 7 after China. It’s priced at Php 22,990 (US$519). Starting today, the Oppo Find 7 is available nationwide through various smartphone dealers. Earlier this year, other Oppo models like the Find 5 and N1 went on sale in the country, but without the hype and noise of the Find 7 launch.