Carl Pei is only 25 and his one-year-old startup has set out to figuratively kill the other leading smartphones in the market. It’s certainly an ambitious goal for a Chinese company few may have heard of. But last year, his company OnePlus came out with a phone marketed as the “Flagship Killer” that went off and became an underground hit — not just in China, but also in the U.S, where the demand has outstripped the supply.
(Update on December 26: OnePlus can resume imports and sales in India. The Delhi High Court has set aside a previous order that barred the Chinese smartphone maker from selling handsets based on the Cyanogen operating system in the country, according to the Economic Times. Original post from December 17 is unchanged below.) Chinese phone maker OnePlus has been barred by the Delhi High Court from selling, marketing, or importing phones in India. The dispute centers around OnePlus using Cyanogenmod’s version of Android, which is licensed exclusively in India by rival phone brand Micromax.
NEW DELHI: The Delhi High Court has set aside a previous order that barred Chinese smartphone maker OnePlus from selling handsets based on the Cyanogen operating system in India, effectively allowing the company to resume imports and sales. In a reprieve to the company, judges on Wednesday said the case “shall be heard and decided afresh”. The case will come up for hearing on January 7 under a single judge. “We dispose off the appeal, setting aside the impugned order dated December 16, 2014,” Justices Pradeep Nandrajog and RK Gauba said in their order on OnePlus’s petition, a copy of which was seen by ET.
NEW DELHI: The Delhi High Court today reserved its verdict on the plea of Chinese phonemaker Shenzhen OnePlus Technology Co Ltd which has challenged the order restraining it from selling its devices in India for allegedly infringing the exclusive rights of Micromax with respect to use of Cyanogen software and trademark.
NEW DELHI: Chinese phonemaker Shenzhen OnePlus Technology Co. Ltd today told the Delhi high court that its version of the Cyanogen operating system (OS) is different from the one that Micromax has an exclusive licence to for use in India. Shenzhen was recently restrained by the High Court from selling its devices in India on Gurgaon-based phonemaker Micromax Informatics Ltd’s plea that its exclusive rights were being infringed by the Chinese company.
NEW DELHI: Chinese handset maker OnePlus is likely to challenge a Delhi High Court decision that bars it from importing and selling its OnePlus One smartphone in India, even as the company said it will discontinue local production of the device which it makes with US-based operating system maker Cynogen. The court’ directive had come on a plea by Indian handset maker Micromax Informatics, which sought a temporary injunction against OnePlus saying it had infringed upon the exclusive rights that Micromax had acquired from “ambient services and application distributions agreement” with Cyanogen.
NEW DELHI: Chinese device maker OnePlus has been restrained by the Delhi High Court from marketing and selling of handsets bearing the Cyanogen mark. The court, after hearing the plea of Micromax Informatics, though allowed the Chinese company to clear its stocks through an interim order. In the case 3761/2014 between the Micromax Informatics and Shanzhen Oneplus Technology, lawyers for the former argued that they have entered into “exclusive rights” with the US software developing company Cyanogen, and alleged that OnePlus has breached its rights.
China’s OnePlus launched in India today, pricing the 64GB version of the OnePlus One phone at INR 21,999, which is US$355. It runs CyanogenMod’s version of Android 4.4. It’s available exclusively on Amazon India. OnePlus’ entry into India comes five months after Xiaomi first ventured into the country. The launch of the OnePlus One looked in peril late last week when it emerged – much to the apparent surprise of OnePlus itself – that CyanogenMod has an exclusive partnership in India with homegrown phone maker Micromax.
NEW DELHI: Bullish on the multi-billion dollar opportunity in the Indian smartphone segment, Chinese handset maker OnePlus today said it expects India to become its biggest market in the next few months. At present, China is the biggest market for OnePlus, which announced its foray into India today with the launch of its ‘One’ smartphone at Rs 21,999.
Just when Amazon India and OnePlus One were gearing up for the release of One’s phone, Cyanogen, the Android ROM developer, has announced an exclusive deal with Indian Smartphone manufacturer Micromax. According to the deal, Micromax will be the sole copyright holder of CyanogenMod based smartphones.
Last week, Xiaomi launched its Redmi Note in India. The smartphone will be sold on India’s leading ecommerce platform Flipkart exclusively. In fact, there’s nowhere else you can buy a Xiaomi phone in India. Flipkart is the exclusive sales front for Xiaomi’s entire range of popular, attractively priced phones with cutting edge specs in the country.
The OnePlus One smartphone has started an invite distribution for buying their smartphones in India through an exclusive contest. In the contest, participants need to post a quote along with their #neversettle hash tag and take a selfie. OnePlus will choose 100 lucky winners from among the posted picture to get the right to buy a phone in India. The entire contest strongly hints that the smartphone manufacturer is about to start selling devices in India through a local seller. According to sources, Amazon India is about to get the unique selling right for this smartphone.
The second round of OnePlus One sale is all set to kick off on Monday, 17 November. The company has confirmed that the pre-order service will go live on Monday late afternoon at 4pm GMT (8am PST; 11am EST; 9:30pm IST). Only discontent among the fans is the one hour window; many wonder if this limited time will be enough for thousands who log-in to the page at the same time and cause server to crash, which happened in the last month.
China-based mobile handset maker OnePlus is ready to enter the Indian market. Carl Pei, director of OnePlus Global, wrote on the OnePlus forums that a general manager for India has been appointed and business negotiations have materialised. Indian consumers will soon be able to purchase the OnePlus One handset. OnePlus announced its plans to enter the Indian market in late August. The identity of the company’s new GM for India is under wraps, but the company promises OnePlus One will launch by end of this month.
Samsung is the world’s – and Asia’s – top smartphone maker. But there are a lot of rival phone-makers out there aiming to dethrone the likes of Samsung and Apple. That competition is especially strong across Asia, where a number of relatively new phone-makers are playing to their strengths in home markets, aiming to get consumers hooked on their own keenly-priced but strongly-specced devices. Let’s look at 15 of the strongest new contenders across Asia. They’re all – individually and collectively – keen to steal sales from more established phone-makers. To quote a Bob Marley song: If you are a big tree, we are a small axe, sharp and ready, ready to cut you down.
We saw the official release of Xiaomi’s flagship smartphone Mi3 earlier this week. Now, fellow Chinese company OnePlus is slated to foray into the Indian market. OnePlus’ official blog administrator Carl Pei has hinted that the company has plans to enter Indian market, inciting excitement among many Indian fans. “It’s safe to say that we’re interested in India. Being such a young company, we also know that India is a huge challenge.
The One is OnePlus’ first ever smartphone and it’s aimed squarely at the same demographic as the Xiaomi Mi3 in China and the Nexus 5 around the world. I got the 64GB international version, currently available via invite only. It sports a 1080p HD 5.5-inch display, Snapdragon quad-core processor, CyanogenMod OS, 13MP back camera, and a 3100mAh battery. My version usually costs US$350, but I had to pay a bit extra to get it here in mainland China. The 16GB international model normally costs a very modest US$299.