Prices for 256GB SSDs will likely fall below US$70 in the second half of 2015, while prices for 128GB drives will reach a sweet spot of US$40, according to Apacer Technology general manager CK Chang. With SSDs becoming more affordable, a wave of demand could be stimulated, said Chang. Upstream chip vendors have migrated their process technologies to 14nm, 15nm or 16nm, dragging production costs down substantially. As a result, prices for NAND flash memory will fall resulting in more friendly prices for SSDs, Chang indicated.
SSD (solid-state drive) prices in the China market have drastically fallen, with prices for a 128GB model dropping to US$50-55 and those for a 256GB model to below US$100, according to Taiwan-based memory module makers. The prices declined following a price war started by China-based SSD vendors TIGO Technology and Galaxy Microsystems, the sources said. TIGO’s SSD solutions are provided by Taiwan-based Phison Electronics and Galaxy’s NAND flash controller ICs are supplied by Taiwan-based JMicron Technology, the sources noted.
Global SSD sales are expected to grow 60% on year in 2014 after nearly doubling a year earlier, buoyed by continually declining NAND flash prices, slimming-down of notebooks, and the rise of convertible tablets, according to Digitimes Research. SSD products with a storage capacity of 60GB were the mainstream in 2012, but shipments of 120GB and 240GB models began gaining momentum in 2013, buoyed by falling prices. By 2014, 240GB models have become the mainstream, while the roll-out of 480GB devices is likely to drive a new round of shipment growth, said Digitimes Research.
In view of continued growth in global demand for SSDs, Micron Technology and SK Hynix are interested in investing in Taiwan-based SSD controller IC design houses including Silicon Motion Technology, Phison Electronics and JMicron Technology to strengthen their competitiveness, according to industry sources.
SSD (solid state drive) sales are expected to enjoy strong growth in 2014 thanks to falling NAND flash prices, according to Peter Shu, chairman of memory module maker Transcend Information. Prices of SSDs are expected to decline another 20-30% in 2014 after falling 30% in the previous year, Shu observed, adding that demand for 256GB SSDs will surge if their average price falls to below US$100.