Baidu (NASDAQ:BIDU), China’s top search engine, released its Q2 earnings report overnight. The financials were dull (see here; PDF), but the conference call with Baidu execs yielded some interesting user numbers and a few new milestones. With a strong focus on mobile – now that China’s mobile internet users outnumber its PC web users – Baidu CEO Robin Li hailed the fact that the company’s “mobile revenue, which is largely comprised of mobile search revenue, accounts for 30 percent of our total revenue.”
Chinese ecommerce giant Alibaba and mobile developer UCWeb today announced their latest joint venture: mobile content search. The two companies have created a mobile search engine for apps, shopping, and ebooks, in addition to the more traditional search model. The development of Shen Ma actually began in July of last year. Sina Tech reports Alibaba owns 30 percent of the new search engine and UCWeb owns 70 percent. Last October, Alibaba invested US$50 million in US-based app search engine Quixey, showing company’s growing interest in mobile search.