TAIPEI — Yahoo Inc. said Monday its native advertising service in Taiwan is very likely to expand, as the new marketing concept has attracted many brand customers in the country and helped them save costs. The Internet portal said it has landed major brands like Sweden’s furniture retailer IKEA Group, Japanese electronics maker Hitachi Ltd. and South Korean electronics giant Samsung Electronics Co. on its native ads platform, which was launched in Taiwan in late June.
Many are those who suffer from the deluge of news that comes in every morning. Thankfully, there’s an app that can help to narrow the most essential news to their core points for daily consumption. Yahoo News Digest was launched today for both iOS and Android users in Singapore. Yahoo News Digest was launched in the United States and United Kingdom earlier this year, and was generally well-received. According to Nick D’Aloisio, product manager of Yahoo News Digest, 40 percent of those who downloaded the app continually return to it on a daily basis.