WhatsApp is reinforcing its stance as the world’s top messaging app today with a bunch of new numbers that show how it’s still growing. Facebook (NASDAQ:FB) owned WhatsApp now has 500 million monthly active users (MAUs) and, according to its blog, the app has “grown fastest in countries like Brazil, India, Mexico, and Russia.”
The internet was abuzz with major acquisitions in recent weeks ranging from Viber’s acquisition by Rakuten to the WhatsApp acquisition by Facebook. In particular there has been significant commentary on how the WhatsApp acquisition may create growth for Facebook. From TNS’ point of view – we know growth comes in different flavors. Take new user acquisition for example: it makes a whole lot of sense for Facebook if WhatsApp users belong to a younger generation, as this segment typically represents active and engaged social media users.Using data from TNS Mobile Life 2013, we will explore three dimensions of acquired growth for WhatsApp and Facebook under this new relationship.