Free messaging app Hike, the Indian answer to WhatsApp, Line, and WeChat, has just raised its largest round of funding: US$65 million led by Tiger Global Management. Bharti SoftBank (BSB), a joint venture of Bharti Enterprises and Japan’s Softbank Corporation, also participated in the latest round. Earlier, Hike had raised US$7 million in 2013, and another US$14 million in April 2014 from BSB.
NEW DELHI, INDIA: The Telecom Regulatory Authority of India (TRAI) has decided against a proposal of carriers to charge customers for using popular messaging services like WhatsApp, Viber, Skype and others. The carriers had proposed to make companies that offer these popular services share part of their revenue with them or the government. The Trai has also shelved plans to initiate a consultation process as it feels that operators are able to offset their losses through growth in data revenue.
WhatsApp is reinforcing its stance as the world’s top messaging app today with a bunch of new numbers that show how it’s still growing. Facebook (NASDAQ:FB) owned WhatsApp now has 500 million monthly active users (MAUs) and, according to its blog, the app has “grown fastest in countries like Brazil, India, Mexico, and Russia.”
The internet was abuzz with major acquisitions in recent weeks ranging from Viber’s acquisition by Rakuten to the WhatsApp acquisition by Facebook. In particular there has been significant commentary on how the WhatsApp acquisition may create growth for Facebook. From TNS’ point of view – we know growth comes in different flavors. Take new user acquisition for example: it makes a whole lot of sense for Facebook if WhatsApp users belong to a younger generation, as this segment typically represents active and engaged social media users.Using data from TNS Mobile Life 2013, we will explore three dimensions of acquired growth for WhatsApp and Facebook under this new relationship.