Times of India — NEW DELHI: Facebook remains the most popular social networking site in India, while WhatsApp tops the list of instant messaging (IM) apps, according to report by global research consultancy firm TNS. As per the findings of ‘Connected Life’ — a global study of the digital attitudes and behaviours of 60,500 internet users across 50 countries, 55% are on instant messaging every day.
Enterprise Innovation — Tech-savvy Singaporean consumers are enthusiastic about contacting organizations through a variety of channels as they would their family or friends – through video calls, social media or instant messenger, according to a new study from BT and Avaya. The study covered 5,500 respondents from over 10 countries, mainly consumers who do copious amounts of online research and investigation before making buying decisions, and prefer to interact with organizations on their own terms.
NEW DELHI: Bharti Airtel’s data packages offering access to Facebook and WhatsApp for fixed but nominal amounts are being examined by the telecom regulator to determine whether they amount to “preferential access” for such services, an issue at the heart of the debate on net neutrality, a concept recently backed by US President Barack Obama.
NEW DELHI, INDIA: The Telecom Regulatory Authority of India (TRAI) has decided against a proposal of carriers to charge customers for using popular messaging services like WhatsApp, Viber, Skype and others. The carriers had proposed to make companies that offer these popular services share part of their revenue with them or the government. The Trai has also shelved plans to initiate a consultation process as it feels that operators are able to offset their losses through growth in data revenue.
WhatsApp is reinforcing its stance as the world’s top messaging app today with a bunch of new numbers that show how it’s still growing. Facebook (NASDAQ:FB) owned WhatsApp now has 500 million monthly active users (MAUs) and, according to its blog, the app has “grown fastest in countries like Brazil, India, Mexico, and Russia.”
The internet was abuzz with major acquisitions in recent weeks ranging from Viber’s acquisition by Rakuten to the WhatsApp acquisition by Facebook. In particular there has been significant commentary on how the WhatsApp acquisition may create growth for Facebook. From TNS’ point of view – we know growth comes in different flavors. Take new user acquisition for example: it makes a whole lot of sense for Facebook if WhatsApp users belong to a younger generation, as this segment typically represents active and engaged social media users.Using data from TNS Mobile Life 2013, we will explore three dimensions of acquired growth for WhatsApp and Facebook under this new relationship.