In a move that will have China-technology watchers shaking their heads in disbelief, American video website Netflix bravely plans to enter the Chinese market independently without cooperating with local companies. Ted Sarandos, chief content officer of Netflix, also said that the company plans to promote the Chinese-made content to the international market.
Netflix wants to come to China. That’s what Ted Sarandos, the company’s chief content officer, told reporters earlier this week in Shanghai. Breaking into the Chinese market is an aspiration of many Western companies, of course, but Netflix’s vision is a little different: it wants to go it alone. Sarandos told reporters that the usual model for launching a Western tech service in China – partnering with a local company for a joint venture – doesn’t much interest Netflix. Such ventures are, Sarandos said, “difficult to manage.”
Currently, there are around 340,000 people watching Netflix in Australia. This would be considered normal, except for one very odd fact: Netflix isn’t officially available in Australia as yet. At the moment these users are accessing the US version of Netflix by using a VPN and paying with a non-US credit card which Netflix, unlike competitors such as Amazon, allows you to do.
Streaming video service Netflix has announced it will launch services in Australia and New Zealand from March 2015. The long-rumoured launch was confirmed via a press release issued today, in the absence of any details around hosting or telco partnerships. Netflix pioneered on-demand subscription video services in 2007 in the United States, after expanding out of a physical DVD mailing service.
First launched in March 2014, Hollywood HD is an online movie streaming platform available only in Thailand. It’s made by the same team as Ploenjit Media Company Limited, which developed the AIS Mobile British Premier League app. When talking about movie streaming, the first name many people think of is Netflix (NASDAQ: NFLX). In the US, Netflix account for almost half of the country’s downstream internet traffic.