Asustek talks of ‘trade-offs’ in smartwatch line

TAIPEI–When Asustek (華碩) Computer Inc.’s first smartwatch debuts to the world, it will be an innovative product with the right balance between launch timing, technical feasibility, price and form factor, company Chairman Jonney Shih (施崇棠) vowed Thursday. Answering reporters’ question at the Taiwan Economic Summit in Taipei, Shih said Asustek has learned a lot about such “trade offs” between perceptual and rational factors during the design process.

http://www.chinapost.com.tw/business/asia-taiwan/2014/07/07/411770/Asustek-talks.htm

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