Facebook seeks India revenue boost with ‘missed call’ ads

SAN FRANCISCO: Facebook Inc wants its users in India to hang up on advertisers. The Internet social networking company is testing a new type of ad in the country that allows mobile phone users to click a button that calls a brand advertiser, immediately hangs up and then receives a return call. The return call delivers pre-recorded audio messages about everything from sponsored cricket scores to information about shopping discounts, minimising data charges for the user. The so-called “missed call” ad was specially created by Facebook to appeal to users in the world’s second-most populous country, and potentially in other emerging markets.

http://www.thestar.com.my/Tech/Tech-News/2014/07/02/Facebook-seeks-India-revenue-boost-with-missed-call-ads/

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